the 2012 Olympics logo/brand stinks!

A friend of mine in London told me today about Wenlock, the mascot for the 2012 Olympics. We laughed for a moment about how odd looking he/she/it is. I was having a good “lol” until something very very serious caught my eye. …..I’m sorry….I need a moment….let me preface this by saying that this is OLD OLD news but I either didn’t know about it or I blocked it out…but…can we talk about London’s 2012 Olympic logo brand? I believe 3 letters sum this up: Double-U Tee Eff? Seriously…this is crap. This is soooo f*cking bad…I’m not making this stuff up people. This is real. This is not a drill. This is an actual thing that’s not only been made and out there since 2007 but cost $800,000 to create!!!! …and I’m not a millionaire!? WHAAAAATTT!!!? I’m…shocked. I’m…offended, nay, highly-offended. I know. I know…most people who were paying attention got all this out years ago, but the company who made (not designed) this thing and the folks behind the Olympics said “It’s not a logo; it’s a brand that will take us forward for the next five years…” Well, you’re 3 years in people and this ain’t looking any better! Supposedly the logo brand “is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games — namely, to inspire young people around the world through sport and Olympic values..” word!? like, for real…? Since when does inspiration feel like upchuck? I’m so insanely confused and sad about this thing. Really. All of a sudden those terrible AOL logos make a whole lot more sense.